Almost all business owners today make social media pages a priority for their business. New generation brands have social media page creation in their start up process and the older brands ensure it is created.
Ever wondered why this is necessary? Why do business owners prioritise social media pages and digital marketing? How exactly does it help their business?
Here are a few reasons why you should create them for your business.
1. Social media helps find new customers and expand your audience
Start up and small scale businesses find social media as a very useful way to locate potential customers. For example, if you open a new cake shop in the neighbourhood, a simple twitter search can locate people talking about cake around you and you can now start reaching out to them.
2. Easy way to learn about your audience
Knowing more about your potential customers and clients is a key to success in any business. Knowing who likes your posts, are they male or female, their age range, languages spoken; all these demographic statistics has now been made easy with the use of social media. Therefore you can now cater campaigns and product offers to your target audience, which will provide you a better return on investment.
3. Marketing and Brand Awareness with little or no Cost!
Social media for business has allowed companies to increase brand awareness and the reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments across companies started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions. This helps businesses make sure they keep expanding the reach of their brand to those regions and maintain relationships with key stakeholders.
4. Social media can help increase your website traffic
A lot of businesses today have beautiful websites that are not getting enough traffic or generating business leads. Yes! Your website’s major purpose should be to directly deliver business leads to your sales team. A great way to drive traffic to your website and generate these leads is via your social media pages.
5. Sharing content is easier and faster with social media
How can marketers ensure their content reaches their customers in the shortest possible time? How can business owners ensure that their content reaches people who are already looking for what they offer? With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business, all you need to do is simply share it on your brand’s social network accounts
6. Improve market intelligence, strategize and get ahead of your competitors
Business owners can now easily gain intelligence on their products and more importantly, key information on your competitors market activity. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition. For example, you can use search streams to monitor mentions of your competitor’s name or product. Based on your search results, you can improve your business to offer something your competitors are missing.
7. Social media allows you to receive instant feedback from your customers
Bad news travels ten times faster than the good news. It’s a lot easier to get complaints via traditional feedback mediums than getting commendations, so how about a platform that gives you instant access to positive or negative feedback? And also provides you with valuable insights on a customer’s perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas.
8. Social media is a great platform for extended customer service
Relating with customers during and after delivery of a service or sale of a product can be very essential, social media is great for creating meaningful relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising will never achieve.